Unibet Poker Sees Revenue Climb to a Six-Year High
Kindred Group released its Q4 and Full Year financial results this week, revealing its Unibet Poker business generated record revenues.
Unibet Poker generated revenue of £4.9 million during the fourth quarter of 2018, a 6.5 percent year-on-year growth and the highest quarter recorded by the Kindred Group. Overall, Unibet Poker revenue accounted for £17.9 million of the Kindred Group’s £907.6 million revenue during the 2018 financial year, an increase of 18 percent and a six-year high.
Unibet left the MPN Network in 2014 and launched its own standalone poker software aimed at recreational poker players. The vibrant, cartoon-like graphics may not be to everyone’s taste while the lack of table selection and the banning of HUDs keeps the highest volume grinders away, but Unibet Poker continues to thrive.
The impressive revenue figures were boosted by a highly successful Unibet Open Dublin festival that saw more than 1,500 players participate, and the launch of Hexapro, Unibet Poker’s take on the jackpot sit & go craze.
Hexapro has proved popular in the opening couple of months it has been offered at Unibet Poker and is already enjoying its first major promotion. Unibet Poker has tweaked the payout probabilities so that every Hexapro jackpot is hit every 10,000 games played, with 30 jackpots promised to be triggered before the site reverts the payout probabilities back to normal.
partypoker and PokerStars Also on an Upward Trend
It isn’t only Unibet Poker that is thriving at the moment because partypoker’s owners GVC Holdings, announced its Q4 2018 figures to the London Stock Exchange in late Jan. 2019 that showed a massive 43 percent increase in net gaming revenue stemming from online poker.
partypoker reintroduced rakeback in May 2017 and earlier this month launched its Diamond Club Elite VIP programme that offers up to 60 percent rakeback and a whole host of other benefits and tournament entries, and is in the process of launching its Team Online made up of some influential content providers and streamers.
The Stars Group also reported an increase in gaming revenue from online poker. It’s PokerStars brand saw a 5.54 percent increase in revenue for the nine months ending Sept. 2018 compared to the same period in 2017.