Gambling companies are always looking for gimmicks to promote their products, something that makes them stand out from the crowd. Some hire movie stars, others use humour, while Grosvenor Casinos is using a London cab.
Grosvenor Casinos’ “World’s Smallest Travelling Casino” can be seen driving around the busy streets of London before it heads north to Birmingham, Manchester, Leeds, and stopping in Glasgow. The fully working London cab will take passengers to their local Grosvenor Casino for free, or anywhere within the city limits for an optional donation to the Carers Trust.
Inside the cab is a gaming table where a dealer gives lessons in blackjack and online gaming using a tablet. It also has television screens showing sporting events, and a bar.
Anyone can request a ride in the “World’s Smallest Casino” by tweeting at Grosvenor Casinos’ Twitter account, and stating where they are and where they want to go.
“We’re thrilled to announce the launch of what we believe to be the world’s smallest travelling casino and reward our loyal customer base with some complimentary rides, as well as welcome some new faces – it is truly a unique experience,” said Sales and Marketing Director at Grosvenor Casinos, Jo Blundell.
Business has been going well for Rank Group Plc, the owners of the Grosvenor Casinos brand. It’s half yearly report, released in late January, showed group revenue had increased 3 percent to £374.2 million (its casino arm’s revenue increased 7 percent to £219.0m), with adjusted profit before tax increasing 4 percent to £37.4 million (its casino arm profit increased 7 percent to £33.3m). Its digital arm saw revenue growth of 14 percent.