As someone who spends a considerable amount of time browsing through gaming websites, I can tell you that a poor web page is all it takes to kill a great product. You can come up with all the mind-blowing games and amazing promotions you want, but If you don't present things in the right way, you'll bleed players to your competitors.
Take Mr. Green Casino, for example.
I never thought the website developed by this Swedish gaming giant was not easy-to-navigate through until my focus group said otherwise.
This Is What Happens When You Can't Find What You Are Looking For
The majority of the people in the group left the site before they even considered to open an account and play there.
The biggest chunk of those who left the site after a minute (or less) decided to close the page because they didn't find what they were looking for. Others left because they didn't find any specific value proposition.
Casino Marketing Lesson #1: If you don't offer a good user experience, or you don't have a clear value proposition, you lose.
Those who stayed and decided to give this room a shot, they did it almost exclusively because of the site's no deposit bonus. While getting new players is — obviously — the reason Mr Green offers a no deposit bonus, the players who sign up only because of the free spins are also those who are most likely to leave as soon as the spins are over or a competitor makes them a better offer.
Casino Marketing Lesson #2: If you don't present your offer well, even a no deposit bonus can backfire.
But, do you know what's the worst part of all this? While my test showed that Mr Green can surely improve their websites, it also revealed that a lot of players didn't notice that this casino room features some of the very best promotion running in the gambling world.
Here's What People Missed at Mr Green Casino
Here are the top five things almost everyone in the focus group hasn't noticed on the site. Had they had a closer look at the content, they could have left £250,000 richer or with some tickets to Mexico.
But, well - they did not.
1. You Can Play From Your iPhone
Mobile gambling is great - as long as you can find a casino room that works properly on a mobile device. While most online casinos offer only some kind of clumsy HTML5 platforms that force you to go through Safari or Chrome - Mr Green comes with a full-fledged app for iOS.
If you have an iPhone or an iPad, you can download the Mr Green Casino official app from iTunes and use your Apple device for real money gambling.
2. You Can Win a Trip top Mexico
This one is crazy. It's March; you are about to start to make plans for your summer…and you don't realize you could win a £5,000 trip to Mexico?!
Every time you play ten rounds at Fiesta Roulette between today and March 21, you earn one draw ticket. Then, a random draw will be held on Tuesday, March 22, to choose the lucky winner who will travel to Mexico in style with a £5,000 package that includes:
- Two standard return flights from Europe to Mexico City or Cancun
- Accommodation for five nights in a superior room with sea view at the Emporio Hotel including breakfast
- A turtle snorkelling adventure/extreme canopy tour
- Two tickets to a wrestling match
- A three-course dinner for two at the Bellini Restaurant
- Spending money
3. You Don't Need to Deposit
Some in the focus group abandoned the site before they could realize that Mr Green offers a no deposit bonus. Whether you are a bonus hunter or you just enjoy free money - Mr Green is the perfect choice for you...as long as you know where to look for the right bonus.
Click here to open Mr Green in a new tab and unlock 30 free spins at LIGTHS! + a €350 deposit bonus.
4. There's a £250,000 Draw Ending on March 28
The draw on March 22 is not your only shot at a lucky win, since Mr Green is running also another promotion set to distribute cash prizes for £250,000 on March 30.
Play Cleopatra, Siberian Storm, and Isle of Plenty on your PC, tablet or phone anytime from today until 22:59 (GMT) on March 28, and for every cumulative wager of £10 made in those slot games you will earn one entry into the £250,000 Power Prize Draw.
On March 30, Mr. Green will select 10,000 lucky players and distribute a grand £250,000 total prize as follows:
|Prize Quantity||Prize Amounts|
5. They Just Launched 6 New Games
None of those who abandoned the site after minute or less was able to see that Mr Green just launched Shamrockers, Illuminous, Legends of Africa, Genie's Touch, Epic Monopoly II, and Cloud Quest.
These, together with the other 150+ games by Microgaming, NetEnt, Betsoft, IGT, Quickspin, NextGen, WagerWorks, and Play'n GO already available on the platform, are what make Mr Green one of the best casino rooms for online slots players.
What Can We Learn From This?
A superficial visit to a website is not enough to understand whether or not it is the right one for you.
Once I told my focus group about the promotions on tap, nearly 80 percent of those who left the site went back for a second look.
Nearly 60 percent of them opened an account during their second visit. 35 percent of those who went for the no deposit bonus made one deposit to win the Mexico trip. 100 percent of the new players loved the games available.
Did you like reading this article? Check out Mr Green Casino and don't forget to check out all the great promotions available RIGHT NOW. Remember: your adventure starts with a no deposit bonus!