During the recent 888Live Local London festival at Aspers Casino in Stratford, which Ralph Baylor won for £22,500, it was announced that 888poker and Aspers Casino had signed a 12-month branding deal that will see 888poker branding displayed prominently throughout the large, busy poker room.
John Scanlon, the Head of Poker at Aspers Casino, explained the deal.
“It’s a twelve-month partnership we’ve agreed to cross promote live poker with online poker. Because of how strong 888 are in the UK market it made sense to do the partnership with them. There are a lot of synergies between Aspers and our mind set in how we see poker developing in the future.”
PokerNews expects 888poker to host satellites to Aspers tournaments in the coming weeks and months.
The move casts uncertainty over the future of the partypoker sponsored WPT National UK tour as all of its previous events have run at Aspers owned casinos, with the most popular featuring at Aspers’ Super Casino in Stratford.
With Grosvenor Casinos running their own poker tour in the form of the 25/25 Series and the GUKPT, and Genting Casinos hosting the Genting Poker Series, there are few casinos who the partypoker WPT National UK tour could use as a venue who are not either running their own major events or who are not in a partnership with a rival brand.
Partypoker already has a deal in place with Europe’s premier poker room, Dusk Till Dawn (DTD). The Nottingham-based casino and partypoker joined forces in March 2015 and customers of both companies have seen the partnership flourish.
DTD has since launched its Grand Prix Poker Tour (GPPT), which features a $250,000 guaranteed prize pool for a $109 outlay, and is held at British football stadiums. Partypoker players can now qualify for the GPPT and most of DTD’s regular tournaments via their partypoker accounts, often for as little as $0.01.
Recently, the Sky Poker UK Poker Championships took place at DTD despite the club’s tables and chairs being adorned by partypoker branding; players could even qualify for the UKPC at partypoker, although the satellites were not labelled as being for a Sky Poker event.