Since its relaunch in 2012, traffic at Full Tilt has been in a steady decline, although Amaya claim it is still a profitable poker room. Formerly second only to PokerStars in terms of cash game traffic, Full Tilt now languishes in 11th place, according to tracking site PokerScout, meaning it has less cash game players than PokerStars ring-fenced Italian, Spanish, and French operations, and is narrowly in front of the likes of Adjarabet and Unibet Poker.
For the time being, Full Tilt players can continue to enjoy the brand experience they have come to love, including its famous cartoon-like avatars and innovations such as The Deal, but they will also benefit from being able to play in a larger variety of games, buy-in levels, and tournaments.
The move also has positives for PokerStars’ players as they should see a boost in liquidity.
“Players will benefit from a larger pool of players offering greater game choice and bigger prize pools. It will also make us more nimble as we can focus our technological innovation on one platform, rather than two, so we will be able to innovate more quickly and enter newly-regulating and existing markets swiftly,” said Chief Executive Officer of Rational Group, Rafi Ashkenzai.
One negative impact the move has is that redundancies are expected and at-risk staff at the company’s Dublin office have been notified.
One Universal Account
Full Tilt players are being contacted and informed that once the migration is complete, players will have a single account that can be used to play on the shared platform either through either the PokerStars or Full Tilt branded software.
If a player only has a Full Tilt account, they will be given the option to keep their screen name for their new PokerStars account (if it is available) or create a new screen name.
Those players who have accounts on both PokerStars and Full Tilt, will see their Full Tilt accounts combined with their PokerStars account, with the PokerStars account taking precedence.
Full Tilt Casino to Also Migrate
Full Tilt Casino is also migrating to the PokerStars platform, which means web casino, video poker, baccarat, and double-ball roulette will no longer be available. However, Full Tilt Casino players will benefit from an increased number of online slots.
Will Full Tilt Sell Its Software?
The Full Tilt software has an army of loyal fans who believe it is the best online poker software available today. Although the press release highlighting the migration does not mention the possibility of selling Full Tilt’s software, Chris Grove of Online Poker Report believes should they eventually choose to do so, it could fetch north of $10 million but less than $50 million.