Online poker’s PKR announced last week it has hired four new senior members of staff as it embarks on a new journey with a revised business strategy.
PKR dropped its Team PKR Pro concept in October, leaving Dan Callaghan and 2014 WPT500 UK champion Eleanor Gudger without a sponsor. While full details of the changes were not released, PKR’s Dan Grant, Head of Content, said, “We are entering a period of seismic change for PKR, which is both bold, exciting and game-changing, and the results of which you will see in the New Year.”
Those “seismic changes” are yet to be revealed, but it appears the company is preparing for them with the appointment of a quartet of experienced senior staff members.
Krishna Brennan, formerly of Ladbrokes, now heads up the payments team, with Barbara Polignano appointed in the role of Head of VIP. Polignano spent a decade working for the subsidiary of Betway, Win Technologies.
The third new appointment is that of Alexandra Mihaiu, formerly of Matchbook and Betclic Everest, as the Head of Affiliates, with Stephan Clavel taking up the role of Head of CRM, leaving bwin.party after nine years to join the PKR team.
Clavel is the second former bwin.party employee to join PKR in recent times. Chris Welch was the group director of poker for bwin.party before he acted as a consultant for PKR. Welch was handed the role of CEO in August 2015 when Neil Alexander stepped down after only two months at the helm.
PKR has endured difficult times of late as it struggles to keep up with some of the bigger online poker sites. According to PokerScout, PKR’s 7-Day Average cash players is a mere 180 with a 24-hour peak of 360, ranking it among networks such as WSOP/888 New Jersey, Adda52 and win2day.
In an attempt to boost its flagging fortunate, PKR recently introduced Jackpot Sit & Gos to its online poker offering. Buy-ins range from $0.30 up to $12 and give players the chance to win between two-times and 800-times their buy-in.