It seems there’s a new trend in English Premier League, a trend for clubs to sign partnerships with gambling entities.
Over the past couple of week, Mansion Group has signed deals with Bournemouth and Crystal Palace, while Betfair and Sunderland have also joined forces. Now it is the turn of the world famous Liverpool FC to announce a new regional betting partner in the shape of Marathonbet.
A three-year deal sees Marathonbet promoted throughout Liverpool’s Anfield stadium with the gambling company having access to Liverpool stars past and present in order to enhance the partnership across social media and digital channels.
Former Liverpool and England striker, Robbie Fowler, has already appeared in a video discussing Liverpools chances of finishing in the top four during the 2015-16 season to help push the online bookmaker’s special offer of enhanced odds of 10/1 on Liverpool doing exactly that.
Billy Hogan, the Chief Commercial Officer of Liverpool FC, said of the deal:
“We are delighted to welcome Marathonbet to LFC’s betting family. I am sure that their odds and special offers will appeal to our fans and we look forward to the 2015/16 season with them on board.”
Marathonbet’s Head of Sponsorship, Shaun Simmonds, called the deal a milestone in the history of Marathonbet.
“This stands as a milestone in the history of Marathonbet. Liverpool Football Club is one of the most famous sporting organisations in the world, and we’re extremely confident that this partnership will help Marathonbet become an increasingly recognised brand on a global level. We couldn’t be more excited to connect further with the Liverpool fans, who are among the most passionate and engaged fans in the world of sport.”
Marathonbet, whose headquarters are in Brighton, are licensed to operate in the UK. Its name emblazoned the shirts of Fulham FC and on the back of Dynamo Kiev shirts.
More recently, Marathonbet became the main shirt sponsor of Scottish Championship team Hibernian FC and is the global betting partner of Derby County, Tottenham Hotspur and West Ham United.
Lead image and data courtesy of This Is Anfield