The MPN continues to expand with the addition to Asia-facing gambling site 138.com choosing the network to host its online poker operation.
138.com hold licences in the Philippines, Isle of Man and the United Kingdom and a large percentage of its business stems from customers in Asia where it has operated for more than a decade. Fans of football will possibly have seen the 138.com name and logo adorning the shirts of recently promoted Watford FC where they are the London club’s official sponsor and in the Barclays Premier League where it is the official betting partner of Newcastle United.
“I’m thrilled that yet another major brand has chosen the MPN as their poker home,” said Head of Poker at Microgaming, Alex Scott, “ The recreational-focussed strategy that we have pioneered is really starting to pay off. More and more operators are recognising the MPN as the leader of movement. I’m very pleased to welcome 138.com and I’m excited about the potential that they bring to our network.”
The management team behind 138.com promises to offer “a uniquely Asian experience” to its customers worldwide.
Speaking of the move to the MPN, Lisa Karran, who is the Head of Operations at Xela Holdings, said:
“Joining the MPN was a natural choice for us – we wanted a high-quality product that could be tailored to the unique needs of our customers. The MPN delivers exactly what we require, and we believe the network has a very bright future.”
This addition to the MPN is the third in recent months after both Adjarabet and SBOBET joined it. All three companies have been able to create their own bespoke online poker software and host it on the MPN thanks to the creation of the so-called Babelfish technology that Microgaming created.
According to the traffic tacking site PokerScout, the MPN is currently ranked 12th busiest for online cash games although this increases to sixth if you discount sites and networks that British players are not allowed to use.