Grosvenor Casinos has appointed Nottingham’s Champions (UK) plc as its exclusive strategy, entertainment and delivery partner.
The deal, which is set to run for three years, sees Champions (UK) plc provide marketing and communication support in addition to supplying Grosvenor Casinos with an array of entertainment acts including after dinner speakers, celebrity appearance, musicians and comedians.
Champions (UK) plc Managing Director, Matthew Hayes, was recently names “Top Gun” at the haysmacintyre “Young Gun” Awards and is excited to add Grosvenor Casinos to his company’s portfolio of high-profile clients.
Speaking to the Nottingham Post, Hayes said:
“We are thrilled to announce our new partnership with the Grosvenor brand and have already begun securing a fantastic portfolio of acts for 2015. We look forward to working closely with them for the next three years and beyond. 2015 has already kicked off with a sell-out national tour and we are dedicated to providing a wide range of high quality and hugely entertaining acts to the Grosvenor Casinos.
“We are also dedicated to providing a sophisticated strategic delivery, in order to increase Grosvenor's offering and welcome even more visitors to their fantastic venues.
“Our work with the Rank Group will drive the brand expansion and entertainment delivery of Grosvenor Casinos forward. This partnership will allow us to provide leading entertainment week in, week out and continue to position the casinos as the UK's leading venues for great entertainment. Grosvenor Casinos represent a fantastic night out in brilliant surroundings with excellent entertainment and hospitality."
The trend in recent years is for British casinos to become more like their Las Vegas counterparts in respect to offering entertainment and dining experiences to their customers in addition to gambling activities.
At the end of January 2015, Rank Group, the owner of the Grosvenor Casinos brand, released its half-year financial figures that showed group revenue increased by 3% to £361.7 million, profit before tax increased 29% to £25.8 million and cash inflow from operations was up 46% to £72.8 million. Having first class entertainment across its 56 casinos should help keep the upward trends going.