Those of you out there who love Manchester United Football Club and gambling on casino games should be pleased to discover that bwin has launched a real money casino app for "The Red Devils" in a move that is thought to be the first of its kind.
The bwin Manchester United Casino app is currently available on Android powered devices (an iOS app will be released shortly) and allows users to play real money casino games, such as blackjack and roulette, against the backdrop of the Premier League giant’s iconic Old Trafford stadium. There are even voice overs and life-like avatars resembling Manchester United players.
“Our aim is to offer sports fans unique gaming experiences anytime, anywhere,” said Sam Adai, director of bwin Labels, “Working with the club, we have used our partnership to create something entirely new and standout in the industry that will appeal to both Manchester United fans and casino players looking for superior graphics and gameplay.”
Richard Arnold, the group managing director of Manchester United, said of the new app: “Since Manchester United launched its relationship with bwin in 2012, we have provided dynamic and innovative user experience. The launch of bwin Manchester United Casino is an important milestone in our partnership and is yet another exciting platform to bring the Club closer to its fans.”
Investors will be hoping that the massive brand exposure that this application brings will go some way to restoring the flagging fortunes of bwin.party whose latest financial results were very poor indeed. Casino and Games revenue were down 21% in 2013 compared to 2012 while Poker revenues plummeted some 35%.
Have you tried out the new bwin Manchester United Casino? What do you think of it? Let us know in the comments box below.