English Premier League football club West Ham United have a new sponsor in the shape of online gambling firm Betway.
Until recently, West Ham United's shirts displayed the Alpari UK, a forex trading and currency broker that found itself insolvent following the Swiss currency crisis in mid-Hanuary 2015. “The Hammers” have wasted little time in securing a new sponsorship deal and the Betway partnership started in time for the clash with Manchester Unted that ended in a 1-1 draw on February 8.
The Betway logo is to be displayed on the West Ham United team shirts, training wear and the club's West Stand at its Boleyn Ground is to be renamed the Betway Stand.
Vice-Chairman of West Ham United, Karen Brady, spoke of the deal stating: “We are pleased to welcome Betway to the Club as our new principal sponsor, in what is our biggest-ever commercial deal. Like us, Betway are an ambitious, forward-thinking company and the size of the agreement reflects our status as one of the fastest growing brands in world football. Betway join us at one of the most exciting periods in our history and we will be working closely with them as we prepare to bid an emotional farewell to our home of more than 110 years before moving into our stunning new Stadium in 2016.”
Betway's Executive Director Bob Dutnall was equally as excited about the new deal.
“West Ham United are a club with a rich history and passionate supporters and we’re thrilled to have secured this sponsorship at a time when the team are performing so well.
“The Barclays Premier League is the world’s most popular football competition and the sport is synonymous with excitement and betting, making it a perfect fit for our growing brand.
“We are looking forward to supporting the Hammers on the pitch and rewarding their fans off it with innovative Betway offers and special markets.”
Betway launched in 2006 and offers a full suite of online products to almost two million customers worldwide. Betway offer bingo, sports betting and poker and have already had a heavy presence in the world of darts and UK horse racing where they sponsored the Queen Mother Champion Chase at the Cheltenham Festival. This is Betway's first foray into the world of football.