In October 2014, Titanbet penned a deal with The Sun newspaper that saw it become the sponsor of a popular betting tips column Tot's Tips. Fast forward to the present and Titanbet has continued its quest to increase customer awareness of its brand by joining forces with talkSPORT.
The UK-facing online sportsbook is now the official betting partner of the popular radio station’s Kick-Off show that is presented by Mark Saggers. As part of the deal, Titanbet will receive on-air mentions in addition to a Titanbet's brand ambassadors being interviewed three times per week to discuss the latest odds.
Titanbet's Head of UK Sportsbook Russell Yershon said of the talkSPORT deal: “Having deals with offline, online and bow broadcast outlets allows us to grow our brand even further and talkSPORT's audience provides the perfect demogaphic for us to make the next step as a business.
“We want customers in the UK to be reading about us in The Sun in the morning, seeing us online during the day and now listening to us on the way back from work or at home in the evening.”
talkSPORT is the world's biggest sports radio station and is the only national radio station that broadcasts sport 24 hours per day. The Kick-Off show broadcasts Monday to Friday between 7:00 p.m. and 10:00 p.m. and attracted more than 800,000 listeners every week.