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Viktor Blom To Play in Unibet Open Cash Game; Sparks Sponsorship Rumours

Viktor "Isildur1" Blom

Swedish superstar Viktor “Isildur1” Blom is set to take part in the Unibet Golden Cash Game, part of the Unibet Open London festival, taking place at Aspers Casino from November 24-26, sparking rumours of an imminent sponsorship deal with Unibet.

The Unibet Golden Cash Game is a £5/£10 No Limit Hold'em cash game featuring Blom and a host of stars to help celebrate the 30th tournament in the long-running Unibet Open series. Joining Blom at the felt are Swedish Unibet Ambassador Dan Glimne, Norwegian Poker Championship creator and owner of Frode Fagerli, a Norwegian commentator Morten Langli, Finnish ice hockey ace Esa Tikkanen, former Manchester United and England star Teddy Sheringham, and poker players Neil Channing and Nicolas Levi.

In an attempt to spice things up, Unibet are throwing into the mix £20,000 worth of gold bars! These gold bars are to be awarded to players via prop bets during the game, including each player who wins with {7-}{2-} at showdown winning £1,000 worth of gold bars.

Martin Stalros, Unibet's Head of Poker, said of the Golden Cash Game: “With the help of our players we have been trying to make a positive change for poker since launching our new platform, and this cash game hopefully gives something back to the poker community who have supported us throughout the year. We’re hoping for a really exciting game that appeals to all poker players.”

Blom's inclusion in the cash game has sparked rumours of a pending sponsorship deal with Unibet, who like Blom is Swedish. However, while you should never say never in the poker world, Blom signing for Unibet is about as likely as me winning the 2015 World Series of Poker Main Event – probably even longer odds than that – because the two simply do not fit together.

Unibet relaunched in February 2014 as the site for recreational players, banning third party software, removing high stakes games, creating cartoon-like avatars and a whole host of other features designed to attract fun-loving poker players and not high stakes grinders such as Blom.

While it is true that having Blom on its roster would give Unibet exposure in the poker community, signing the former Full Tilt Professional would go against everything that Unibet has attempted to do during the past eight months.

Blom has been without a sponsor since late October when he and Gus Hansen were dropped as “The Professionals.” The talented Swede may help drive high stakes traffic to a site, but his unwillingness to give interviews or fly the company flag doesn't make him marketable, especially in a day and age where online poker sites are trying to sell the idea of poker being fun and accessible to all.

Should you wish to play against Blom and the rest of the line-up you can, but it is an invite-only event. To book your seat at the Unibet Golden Cash Game table you need to email and the team will discuss matters with you.

The €1,100 buy-in Unibet Open London Main Event opens its doors on November 27 with the first of two starting flights. Featuring a €250,000 guaranteed prize pool, it is sure to attract some of the biggest names in British poker, although it does clash with the 2014 Grosvenor UK Poker Tour (GUKPT) Grand Final that also takes place in London and carries a £400,000 guarantee.

As always, UK & Ireland PokerNews will bring you recaps of the action from the 2014 Unibet Open London Main Event and keep you up-to-date with the biggest winners, and losers, from the eagerly anticipated Golden Cash Game.

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