Playtech, the world’s largest online gaming and sports betting software provider, has entered an agreement with Sky Bet to provide its casino and live dealer products.
Once the new partnership begins, Sky bet customers will have access to a comprehensive library of card games, slots and casino games on both web-based and mobile formats.
“We are delighted to launch Sky Casino where our customers will enjoy a classic casino experience with more personalised promotions and rewards. Partnering with Playtech and utilising their industry leading casino platform allows us to create another exciting chapter in the development of Sky Betting and Gaming,” said Conor Grant, Director of Products at Sky Bet.
The London Stock Exchange listed Playtech, who have a market capitalisation of £1,950.26 million – more than three-times that of bwin.party Digital Entertainment – already provide services such as customer support, fraud prevention, poker and bingo management and live dealers to a wide range of major gambling companies in the United Kingdom and around Europe.
Playtech is best-known for being the creator if the iPoker Network — home to the likes of bet365, Titanpoker and Betfair Poker, which it launched in 2004 and has since grown to be the second-largest online poker network behind 888poker.
In March 2014, Playtech signed a similar agreement to the Sky Bet one with British bookmaker Ladbrokes, five months after Playtech founder, Teddy Sagi, purchased a 3% stake in Ladbrokes.
Speaking of the new partnership with Sky Bet, Playtech Chief Operating Officer Shay Segev said: “We have built a strong relationship with Sky over a number of years and are thrilled to be able to further consolidate our service provision to one of the industry’s most exciting operators. We look forward to working with Sky Bet to explore additional business opportunities in the near future.”
What those additional business opportunities are remain to be seen, but it is highly unlikely that Sky’s poker brand will be heading to the iPoker Network any time soon. Sky Poker has invested heavily in its standalone poker product and recently released a mobile app that works on both iPhone and iPad, something that is not readily available on the iPoker Network.