Two weeks ago, Kirsty Thompson was promoted to the lofty position of Head of Pro & Celebrity Marketing for online poker giant PokerStars. Earlier this week, a former PokerStars employee became the new General Manager of World Poker Tour Europe, step forward Ms. Hermance Blum.
Blum’s new role was announced via a press release on Wednesday afternoon where it was revealed she will oversee the World Poker Tour’s (WPT) European commercial, marketing and operational efforts. Blum takes over the role from Neil Barrett who has now left the company.
WPT President Adam Pliska was full of praise for Blum, stating, “Hermance’s passion and commitment to her work have earned her respect throughout the global poker community. Her creativity and tenacity have greatly contributed to the WPT’s significant growth throughout Europe, and I am confident the Tour throughout Europe will be in good hands.”
Blum started in the poker industry in a public relations role at PokerStars before moving to partygaming and then the WPT, where she has called home since 2011. While at WPT, Blum has held a variety of position, most recently kept occupied by her role as Marketing and Operations Manager.
Pliska added, “Hermance is also an example of how the WPT takes great pride in identifying, hiring, and promoting the best talent in the business to fill key strategic roles. With her appointment, more than half of WPT’s senior leadership are now exceptional women, reflecting the evolving face of this industry.”
Find out more about Hermance Blum in this exclusive interview with Mark Bonington
Season XIII of the WPT Is Around the Corner
Season 13 of the WPT kicks off in Bell Gardens, California on August 23 with the televised WPT Legends of Poker, followed by the partypoker WPT Merit Classic North Cyprus on September 5, the first event under Blum’s reign.
Other European events in 2014 include the upcoming WPT500 at Dusk Till Dawn, Nottingham, the WPT UK (also at Dusk Till Dawn) with National events in Valkenburg, Vienna, Brussels, Venice, Malta and Paris also scheduled.
Everyone at UK & Ireland PokerNews would like to wish Hermance the best of luck in her new role and the same to Neil in his new ventures.