Online sports betting giant bwin.com yesterday successfully moved its poker customers from the Ongame Network to the PartyGaming platform.
The move had been on the agenda ever since bwin and PartyGaming merged to form bwin.party Digital Entertainment – the largest publically listed online gambling company in the world – back in March 2011, but the transition of poker customers came completely out of the blue.
The bwin poker customers who attempted to log into their accounts yesterday were unable to do so for the majority of the day and when the site did become available, they were prompted to download the new software. A post on the bwin poker blog informed customers of the changes.
Bwin was the flagship skin on the Ongame Network, with some estimating as much as 50% of Ongame’s traffic stemmed from them, but many of bwin’s tables were bwin-exclusive so the drop in traffic on the Ongame Network may not be as bad as first feared. On the flipside of the coin, the traffic on the PartyGaming platform has increased and it is very likely they will claim the number two spot in the PokerScout rankings by the end of the week. In fact, Party did claim the number two spot for the 24 hour peak measurement, but still trails Full Tilt Poker in the seven-day average rank.
In addition to a boost in traffic, bwin and other PartyGaming clients will also be able to compete in many more tournaments in the coming weeks and months. With their new addition safely onboard, Party have vastly improved their multi-table tournament schedule and increased a number of their guarantees including the Sunday $200,000 now boasting a $300,000 guarantee! A post on the PartyPoker site show they have added $5,000,000 to their guarantees and now have $15,000,000 of guaranteed tournaments every month.
Various sources believe PartyGaming will be releasing a brand new poker client during 2013, which when coupled with the deals they have in place with MGM Resorts and Zynga Poker, there are interesting times ahead for those in the Party camp.