Two of the UK's leading gaming companies have announced details of a partnership that has restarted rumours of a merger. 888.Holdings Plc and Rank have disclosed details of a deal to allow customers of Pacific Poker to use the sportsbook service offered by Blue Square. Blue Square supply a multilingual betting service and the revenue of this venture would be shared between the two partners.
Both Blue Square and Pacific Poker have been linked before with rumours of merger. Pacific Poker reported a share price drop after it withdrew from the American market following the Unlawful Internet Gambling Enforcement Act (UIGEA). Rank, who own Blue Square, lost significant revenue from their Mecca Bingo halls.
Martin Belsham of Blue Square commented "This is an agreement that strengthens both parties. We will benefit from 888's international experience and liquidity as we extend our reach beyond the U.K.; and 888 will complete their customer offer by adding Blue Square's innovative range of betting products."
Industry insiders are speculating this deal could lead to an eventual merger between the two, in an attempt to strengthen following UIGEA. 888.Holdings Plc were in talks earlier this year with Ladbrokes about a possible merger, which ended in a stalemate.
The expected arrival of this new service to Pacific Poker customers is the first quarter of 2008.
Ed Note: Pacific Poker are offering even more to their customers, not to mention a special deposit bonus to Pokernews customers