The inaugural WSOP Europe, which will take place in London between September 6th and 16th, is set to be sponsored by Betfair. The online gaming giant has agreed a deal with Harrahs to be the presenting sponsor of the World Series of Poker Europe until 2011.
Betfair will put their brand name on the first WSOP events to be held outside of the United States. The European leg of the festival will be hosted at three casinos operated by London Clubs International - Fifty, in St James's; The Casino at the Empire, Leicester Square; and The Sportsman, on Marble Arch.
Jeffrey Pollack, Commissioner of the World Series of Poker, said "Betfair is a global leader in gaming innovation. Our two organizations each have a vision, style and brand strength that is complementary and world-class."
"Our alliance with Betfair will launch and build the World Series of Poker Europe with prestige and authenticity. This will likely become the most important poker tournament outside of Las Vegas," Concluded Pollack.
David Yu, Chief Executive Officer of Betfair, enthused, "This is an historic deal for us. To present the WSOP, with its 38-year tradition, on its first venture into Europe is a great honour."
"Betfair is renowned for its ground-breaking moves in the world of fixed-odds sports betting. This deal puts Betfair alongside the most important brand in offline poker, and bonds us with Harrah's Entertainment, the largest casino operator in the world."
The World Series of Poker Europe will consist of three tournaments. The main event being a chunky £10,000 buy-in, spread across six days, with an expected capacity of 750 players. The winner is sure to walk away with a life changing amount of money to go with an historic first Eueopean WSOP bracelet.
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