Former Celebrity Big Brother babe, Danielle Lloyd, is to join Ladbrokes as the new face of their hugely popular poker business. Danielle caused a stir on Celebrity Big Brother recently with Jade Goody and Shilpa Shetty.
Liverpool based Danielle is the former lover of West Ham United and former England star Teddy Sheringham. Sheringham is the face of Ladbrokes' online poker rivals VC Poker.
Danielle and Teddy split up in February. Now the friction between the two is sure to increase as they both try to gain a share of the ever increasing UK poker market for their employers.
The UK press have quickly picked up on the story this morning. The Daily Star wrote, "The battle between the pair will be one of the industry's most compelling contests."
An industry insider also commented, "Dani's appearance on the poker scene will really raise the stakes, but there's no way Teddy is going to fold and let her and Ladbrokes take the jackpot. This will be some game."
Danielle is in good form on the gambling front right now. The gorgeous model attended Cheltenham Racecourse last week, picking out three winners in the process. With £10,000 profit from the races in her purse, Danielle looks set to take the poker world by storm. She now faces playing in a string of celebrity poker games later this year.
Danielle was taught how to play poker by Teddy in 2006. His deal with VC Poker is one of the highest profile poker-celebrity affiliations around. Dani is sure to be a big hit with male poker players. If she can eclipse Teddy's success remains to be seen.
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