Big Brother creators Endemol UK look set to jump aboard the online poker bandwagon. The launch of Endemol Gaming has alarm bells sounding around established online poker rooms who are fearful of eviction from the marketplace.
Endemol Gaming, Headed by Brian Macsweeney as Creative Director and Sarah Bellamy as Managing Director, have big plans to grab a share of the online poker pie as well as the online sports book betting, fixed odds games, instant win games and multi-player quizzes.
Bellamy enthused: "Our goal is to bring Endemol's substantial creative resources to the gaming industry and develop a wide range of tailor made entertainment for the global market."
MacSweeney, clearly delighted about the launch of the company continued: "Endemol Gaming allows us to combine expertise in the online gaming sector with the creative talent and production capabilities of Endemol. It's a very unique mix."
Big Brother is currently in its 7th series and is as popular as ever on UK television screens. Hosted by Davina McCall, the show watches "housemates" for 24hours a day as they complete tasks for food and rewards. Big Brother recently came under fire for the introduction of tourettes syndome sufferer Pete Bennett. Bennett is currently the bookmakers favourite to be the final evicted housemate making him the series 7 winner.
UK Poker News awaits the launch of the poker room with great anticipation. Stay tuned to UK Poker News for all the latest developments.
Ed note: Download Betfair Poker and claim a $200 bonus when you start playing. Bet on Big Brother on the Betfair Exchange too.