32Red In Sponsorship Deal with The Villains

32Red In Sponsorship Deal with The Villains 0001

32Red plc, owners of 32Red Poker, have announced a conditional agreement to become the official club sponsors of Premiership Football Club, Aston Villa, from next season.

The conditional agreement states that the period of sponsorship shall be for two seasons, 2006/07 and 2007/08, during which the 32Red logo will be displayed on the home and away shirts during each match, many of which will receive prime television coverage on the Sky Sports football channels. 32Red have said they will pay a basic six-figure sum per season, with Aston Villa receiving additional revenues under its marketing affiliate arrangement with 32Red.

Ed Ware, Chief Executive Officer of 32Red Plc, commented:

"This partnership fits into our strategic marketing plans extremely well. Our presence at targeted sporting events including Premiership and Championship football matches and horse racing meetings has worked well for us to date. This deal will sit very well alongside those activities, as well as our existing online marketing programmes.

"Importantly, this sponsorship will also significantly enhance our brand recognition by bringing us television, national press and other media coverage in Britain and around the world. It is a measured but significant step forward for the 32Red brand. Aston Villa FC is one of the UK's biggest clubs and we are very pleased to be associated with them."

32Red are clearly showing their ambitions with this deal. Recent financial figures released to the Stock Exchange, as reported at UK Poker News on 30th March, demonstrated strong growth at both casino and poker sites and, in February, 32Red announced the appointment of former Victor Chandler Managing Director, Ed Andrewes, as their new Development Director with responsibility for the marketing, commercial partnerships and new product development for 32Red. On that occasion, Ed Andrewes, who will be based at 32Red's headquarters in Gibraltar, said:

"32Red has already proved itself to be a successful and dynamic young company and I am delighted to have the opportunity to help it further establish itself as a leading player in the sector for the future."

It would seem that progress has been swift with this latest move to sponsor a Premiership Football Club.

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